PCN’s partnership with Work Injury Network provides full-service campaigns to Medical Professionals looking to market their practices to injured workers.

THE WIN-PCN PARTNERSHIP

Since 1996 Work Injury Network has delivered quality consumer leads to thousands of chiropractors through its effective multimedia advertising campaigns. WIN offers its clients maximum media exposure, targeted, cost-effective media purchases, and timely results analyses and tracking – for a fraction of the market value!
Now WIN has partnered with Patients’ Choice Network to offer its members the invaluable training, education and expertise needed to succeed in California’s ever-changing Workers’ Compensation system.

HOW THE NEW WIN PROGRAM WORKS

HOW TO JOIN
Call 866-595-3134 to speak to a marketing consultant today, and find out how Work Injury Network & Patients’ Choice Network can help grow your practice!

Step 1: Market Research. Using verifiable labor statistics, WIN’s Marketing Department establishes the average number of work injuries sustained in a particular market to determine the viability of a successful multi-media advertising campaign in that market. This research also establishes the maximum number of members that WIN can accept in order to launch an effective advertising campaign. (Click here to view membership capacity for the Los Angeles Market.) (back to the top)

Step 2: Membership. A select number of doctors in targeted locations are screened for Work Injury Network memberships, which are based on six-month or one-year terms. Once the program reaches its capacity, all subsequent doctors seeking membership are placed on a waiting list until the next selection process. (back to the top)

Step 3: Education & Training. Through Patients’ Choice Network, WIN physicians plus one staff member gain complimentary admission to a series of medical and legal education seminars, which focus on ACOEM and AMA Guidelines training modules and certification by top experts in the field. Members also attend hands-on workshops on creating ratable reports, referring to appropriate specialists and protecting payments and liens.  Additionally, WIN Members are given access to immediately implementable ACOEM-based treatment plan software. (back to the top)

Step 4: Media Research/Commercial Production. WIN’s Media Department conducts extensive research and testing to carefully determine the budget, content and timing required to compete effectively for the Work Comp./PI consumers in the market. From this evaluation, it is determined which of the major networks yield the highest response from the target demographic. Simultaneously, WIN’s award-winning production team works on the writing, production, and editing of its targeted commercials from concept through delivery. Using tough negotiation tactics, media representatives secure the best possible rates for an effective advertising campaign on one or several of the major networks. (back to the top)

                 Step 5: Multimedia Advertising Campaign. WIN launches a strategic mass media campaign, which advertises to accident victims under the name “Work Injury Network” and uses a toll-free 800 number. When consumers call the toll-free number, they are connected to members on the WIN marketing program. To get the most out of its multimedia advertising campaign, WIN’s media representatives invest in multiple media outlets, buying when conditions and prices are at an optimal range to ensure maximum return on its marketing dollars. This means they may choose to double the marketing dollars during peak months, scale back the budget to 10% during slower months, or choose not to advertise at all during certain months. By taking into account the fluctuation of the market, WIN ensures that the media budget is never wasted during the “slow cycles”. (back to the top)

Step 6: Analyses & Tracking. CORE Media Systems allows WIN to geographically determine the responses to its commercials, providing details of all advertising spots ran by the morning of the next day. When certain programs produce lower call volume than others, the software allows WIN to quickly identify those problems areas and shift the advertising to more effective programs.
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Step 7: Sophisticated Call Processing. WIN’s state-of-the-art call processing technology effectively and efficiently connects all calls generated from WIN advertising directly to its members. Here is how it works: Once the advertising begins, members are assigned to a specific zone based on their office location, and the corresponding zip codes from that zone are set up the phone system. When a caller responds to WIN advertising, the phone system registers the zip code from where the call originates, and if the zip code falls within a member’s zone, then the call is directly connected to that office. If members share the same zone, then calls from that zone are evenly routed on a rotation basis. WIN’s phone system also offers a host of other features, which ensure transparency in call reporting and tracking for its members. These features include:

1. Whisper: Before each call is connected, a recording is heard only by the member, which announces that the call was originated through Work Injury Network. This enables members to give each consumer the proper greeting.
2. Cell Phone Routing: If the consumer is calling from a cell phone, the system prompts the caller to enter the zip code where he would like receive service. The call is then connected to the appropriate WIN member in that zip code. If the caller enters a zip code that the system does not recognize, the call defaults to Work Injury Network for processing.
3. Customized Voicemail: Members can customize a greeting specific to their office, which plays whenever a consumer responds to WIN advertising outside of office hours. These voicemails are easily accessed over the web.
4. Online Access to Call Details: This is one of the greatest features of WIN’s sophisticated phone system! The system tracks all calls generated from WIN advertising and provides members with real-time access to all calls generated from within their zone. Reports include the date and time each call was placed, caller id information, and the results of each call (i.e. ring, busy, connected, etc.) This allows members to track call volume as it is received. This also helps members to monitor the effectiveness of their staff in converting calls.
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Step 8: On-Call Assistance, Every Step of the Way. Each WIN member is assigned a “Concierge” to provide ongoing consultation and education in correctly processing and treating Work. Comp. referrals, which are generated through WIN advertising or PCN referrals. This service is provided through PCN. (back to the top)

Step 9: Networking and Referrals. In addition to referrals generated through WIN’s multimedia advertising program, members receive referrals through WIN’s association with PCN. These referrals are generated through PCN Attorneys, PCN Service Providers, PCN’s quarterly membership directory, PCN’s monthly newsletter, and networking at PCN-sponsored events and conferences. (back to the top)

Step 10: Transparency & Accountability. All WIN members receive extensive monthly reports, which detail the success of the marketing program. These reports include a schedule of the media running in the market, the names and phone numbers of consumers that have been connected to the members’ offices through WIN/PCN referrals, plus brief information about each case.
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